INFTA
The Mother Tree of Forest Therapy
Founded in 2017, the International Nature and Forest Therapy Alliance (INFTA) is a not-for-profit association formed to globally represent manifold activities of people, companies and organisations in Forest Therapy as a Public health practice.
INFTA’s Vision
To have Forest Therapy internationally recognised as a research-and-evidence-based public health practice by 2030.
INFTA’s Mission
To conduct research, raise awareness, and promote the benefits of Forest Therapy internationally while setting the global standards for Forest Therapy Guide training and trail certification.
INFTA’s Core Objectives
- To raise awareness about Forest Therapy as an evidence-based Public health practice
- To define, introduce, certify, monitor and amend (where required) curricula, educational material, assessments and standards with regards to Forest Therapy Guide training
- To promote, develop and maintain Forest Therapy’s global education, training, monitoring, research, publication and otherwise relevant standards
- To promote nature and Forest Therapy in Australia, Asia and internationally as the peak body
- To liaise with national and international bodies, organisations, government departments, corporate entities and other stakeholders as the international peak body, professional organisation and representative of nature and Forest Therapy
- To support members of the association in their endeavours as Certified Forest Therapy Guides
Our Brand Evolution
As INFTA has grown globally, so too has the diversity of people, organisations, and communities we serve.
Our original logo was created with strong scientific intent, drawing directly on the molecular structure of phytoncides — the natural compounds released by trees that underpin the evidence base of Forest Therapy.
Our refreshed logo is not a reinvention — it is a refinement.
What has stayed the same?
The science remains central
The new symbol still references molecular bonds and connections, preserving the integrity of the original phytoncide concept.Our credibility and evidence base are unchanged
INFTA continues to stand for rigorous research, professional standards, and global leadership in Forest Therapy training.Our purpose is intact
Supporting human and ecological wellbeing remains at the heart of everything we do.
What has changed?
Greater clarity and warmth
The complex molecular structure has been simplified into a dot-and-line form that is easier to recognise, more human in feel, and more emotionally resonant.A clearer connection to nature
The icon now subtly forms a leaf-like silhouette — grounding the science visually in the natural world it serves.A more unified identity
The updated system brings INFTA and IFT together under one cohesive visual language, allowing flexibility across education, research, public health, and community settings.Improved accessibility and scalability
The refined icon, typography, and colour palette perform more effectively across digital platforms, certificates, publications, and international campaigns.
Why this matters
This evolution allows us to communicate with greater confidence and clarity — whether we are speaking to researchers, councils, health professionals, guides, or individuals beginning their Forest Therapy journey.
It reflects who we are today: scientific and human, evidence-based and emotionally engaging, global yet grounded.
Our new logo honours the molecules of trees and the pathways of human healing — expressed in a way that is calmer, clearer, and more welcoming to all.
BEFORE
AFTER
BEFORE
AFTER
INFTA Branches
Advisory Board
Comprising a number of senior representatives of public life, research, and public health from around the world who support INFTA in its mission with their vast personal and professional expertise.
Management
INFTA’s Executive Management team is elected by members of the association annually. The Executive Management holds extensive qualifications and experience in Public health, Forest Therapy, environmentalism, commerce, law, education and empirical research.
INFTA FTGs
INFTA-Certified Forest Therapy Guides (FTGs) help to create awareness about Forest Therapy. They are vital for planning, conducting and evaluating Forest Therapy sessions worldwide.
INFTA Network
Join one of the fastest-growing and innovative professions in the world as an INFTA-Certified and Accredited Forest Therapy Guide.
