Global demand for professional services increases in the area of health & wellbeing tourism

As the international peak body for Forest Therapy, INFTA recognizes the rising demand for professional training and services in the area of health & wellbeing worldwide.

According to the latest report on The Global Wellness Economy: Country Rankings released February 2022, the global wellness economy reached a staggering turnover of USD 4.4 trillion. Wellness Tourism alone reached the immense amount of USD 436 billion in 2020. With the pandemic largely behind us, experts forecast a rise of expenditures in health & wellbeing, particularly among the adult and senior populations in industrialized countries.
Global Wellness Economy 2020
Global Wellness Economy 2020
Thus, INFTA’s international experts have worked hard during the last two years in developing a new training module catering for the demand of Forest Therapy in health & wellbeing tourism. INFTA has released its exclusive training module, qualifying interested participants from around the world as
  • INFTA Forest Therapy Tourist Guides (FTTGs)

This unique and world’s first FTTG training…

INFTA’s FTTG training is continuously monitored and evaluated by our international experts. In charge of this important quality control is Dr. Dieter Kotte, Honorary Associate Professor, Faculty of Health, Deakin University, Australia and President of INFTA Germany.
couple meets a tree
tourists enjoy the health benefits of Forest Therapy

The FFTG training is directed towards clients in the hospitality and health & wellbeing sector in the Asia-Pacific and Middle East/Africa.

The FTTG training is also suited for individuals who wish to learn new skills, gain competencies and qualifications to meet the rising demand for upmarket health & wellbeing services.

INFTA has selected Sri Lanka as its initial training hub resuming with the first batch of trainees in July 2023.

Sri Lanka has gone through economically and touristically very difficult years. But, without doubt, Sri Lanka, much like India, Indonesia, Nepal, Malaysia, The Philippines, Thailand, or Vietnam offers the finest of tropical and sub-tropical forests and nature, perfectly suited for the upmarket and eco-friendly health & wellbeing tourism.

Thus, the decision to choose Sri Lanka as the initial training hub for FTTGs forms part of INFTA’s global CSR commitments.


The photo taken at the Wellness Tourism Summit 2022 at The Tweed, New South Wales, Australia, shows  INFTA’s President, Susan V. Joachim, together with the Dr. Paulo Benito S. Tugbang (Director, Office of Product and Market Development, Philippine Department of Tourism, Manila, Philippines), Katherine Droga (Chair, Global Wellness Institute, Sydney), Eleanor A. Palima (Tourism Officer, Philippine Department of Tourism, Sydney Office).

Susan Joachim talks about the history and health benefits of Forest Therapy and forest bathing to Dr. Nick Carr, host of House of Wellness, Channel 7, Australia. Since 2019, INFTA Forest Therapy Guides conduct weekly Forest Therapy walks at the Royal Botanic Gardens, Melbourne and Cranbourne.